The most successful people in business are clever opportunists – and we mean that in the most flattering way possible. They look ahead and take advantage of every opportunity to promote their products or services, while creating their own opportunities along the way.
Every holiday is a chance to engage in business marketing. Even Easter! In fact, Easter is the perfect chance to reach a wider audience, even if your business has nothing at all to do with the holiday.
Preparing an Easter marketing campaign can be a lot of fun. Whether you are an e-commerce business or a hands-on service provider or a product retailer, getting clever with your Easter campaign can tap into a whole new demographic of potential clients. It’s also a chance to re-engage with past customers. And the best part? You can use chocolate to make it happen.
Of course, Easter means something somber and rather sacred to a lot of people, but the reality is, it has also become a shopping and retail holiday. Years of global marketing campaigns have influenced consumers to spend during this time. In 2018, the National Retail Federation predicted Easter spending would top out at $18.2 billion. Religious or not, nearly 80% of Americans celebrate the holiday and spend an average of $150 per person, generally on things like candy, food, gifts, clothing and cards.
Since people are going to be spending, they might as well spend on your business.
Here are five ways to promote your business (no matter what it is) with Easter chocolate.
1. Custom Easter Chocolates
Consider ordering custom chocolates that both tie into Easter themes (wrapped in pastel-colored foil or in the shape of a bunny), while also promoting your business. There are companies that specialize in laser engraving on custom chocolates so you can have your company’s logo engraved along with a cute Easter-related saying. Something like, “Don’t worry, be hoppy!” or “You’re a good egg.”
You can hand out your custom Easter chocolates with every purchase, or if you have a mailing list with people’s home addresses, you can send an Easter card (probably best if it’s non-denominational) with a chocolate inside.
Custom chocolate Easter treats are a great way to engage with your customers – they’re sweet, delicious, charming and thoughtful. They are also memorable, which is really what you are after, so your clients will think of you the next time they need the service or product you provide.
2. Easter Chocolate Giveaway
Everyone loves a chance at a freebie. Easter is a great time to create a custom basket with chocolates and other samples of your products or services. You can also team up with another local business or two to add more variety to the basket and use the opportunity to cross promote with their clientele.
Using the power of social media, run a contest for people to win the basket. This is a great business marketing tactic that is free and has wide reach. Ask people to tag your business (and your collaborators’ businesses) and to share with a friend (or five) for a chance at winning the Easter chocolate promotion basket. You might be surprised at how many new clients you get!
3. Host an Easter Egg Hunt
If you have a bricks and mortar location, a great way to draw people in and create some community is to host an Easter egg hunt in your store. Invite people on your email list to come during the week after you hide Easter eggs throughout the premises. Maybe each egg represents a discount (pink = 5% off, yellow = 10% off, green = 15%), or perhaps your customers simply get to enjoy a chocolate treat while browsing your wares.
It’s a great business marketing opportunity to engage your local community and offer something that makes your participants feel appreciated.
4. Spring Cleaning Sale
Since Easter is so closely associated with spring, you can align a sale with the holiday to get rid of old stock and make room for summer. Email your customer list with a notice ahead of time or drop the news just before so that you create a lot of excitement, and offer discounts for anyone who clicks through the link or uses a discount code with purchase.
If you have a store or service where you are face to face with people, you can reward clients who respond — with chocolate! Not only do they get a discount, but they get to feel appreciated, too. All business owners know that customer loyalty is one of the golden keys to success, and letting your customers know you appreciate them (with chocolate!) goes a long way in building that relationship.
5. Invest in Your Clients (with Chocolate)
Letting your customers and clients know that you appreciate them is essential for business success. It may take a monetary investment on your part. But it is the kind of investment that will pay off in the long-term, and as a business owner, you are already envisioning your long-term success. Right?
Investing in high quality chocolate thank-you gifts is a great way to let your clients know that you truly do appreciate their business. They could go anywhere, and they choose to come to you – that deserves some chocolate.
Easter is a great time to run a thank-you campaign because it is unexpected and therefore more memorable. If you leave it to the end of the year to let your customers know you appreciate them, you run the risk of getting lost amongst the thousands of other businesses that are doing the same thing. Easter is a great time to stand out from the crowd.
We hope this inspires you to continue to be creative with your business marketing campaigns, and use holidays like Easter, and chocolate, to create more success with your egg-cellent business.