As a business owner, you have probably discovered that success means keeping track of many moving parts. Whether you’re selling a product or a service, you have to stay on top of marketing, distribution, customer satisfaction, and all the many administrative duties that come along with being the boss of a booming business.
You also have to stand out amongst the crowd. In today’s world, competition in most industries is fierce, so it’s necessary to do something to really engage your customers and to keep them coming back. And that’s where food marketing comes in.
You might have already guessed it, but we are here today to talk about using chocolate to market your business. There are so many ways that you can use chocolate to gain business and grow your success. Feel free to use these ideas and tweak them to align with your own business. Then sit back and relax and watch your business take off!
Customized chocolates are an amazing way to market your business, and there is so much variation in how you can make high quality custom chocolates work for you. All you have to do is order customized chocolates with your logo or company branding, then find ways to distribute them that suit your customers’ needs.
There are companies like Totally Chocolate that offer an array of options like chocolate coins, chocolate business cards, and chocolate bars. You choose which shape you want and whether you want delicious Belgian milk chocolate or high-quality dark chocolate. From here, you simply upload your logo, they custom engrave your logo directly onto the sweet treat, and ship it to you in the mail. It’s that easy.
Why it Works
There are a few reasons why chocolate is a great vehicle to deliver the message of your business to clients, customers, and consumers.
Chocolate is universal. Chocolate is one of the rare food items that is globally eaten and beloved. Everywhere in the world consumes chocolate, even if there are variations in preference (i.e.. some countries prefer their chocolate sweeter, others prefer is more bitter).
Chocolate hits all the senses. Chocolate is great for marketing because people have to peel off the wrapping, then smell and taste delightful treat. The things that are most memorable are the ones that engage the senses, and chocolate definitely does the trick.
Chocolate means something special. Whether it’s a nostalgic memory from childhood, or the decadent feeling of eating high quality dark and delicious chocolate, everyone has a different association with chocolate. And it’s most often a really good one!
How it Works
Here are a couple of case studies that show how chocolate business marketing can lead to more business growth and success.
1. Social Media Campaign: Giveaways!
Learning how to harness the power of social media is a smart move. It is one of the most direct ways to engage with your customers, and it is cost efficient (more and more companies are paying for social media ads to rise above the fray, but it is still a highly affordable way to advertise).
If you’ve been advertising on social media, you probably already know that you have to constantly find ways to engage to keep up with the ever-changing algorithms. Getting people to tag you, to share your posts, and to gain more followers are key to staying visible in people’s feeds. And a giveaway is a great way to check all the boxes. Here’s how.
Order some high-quality custom chocolates with your logo engraved on them; add in a gift certificate (or equivalent) for the service you provide. Then offer your package as a “draw” for anyone who will share the post and tag you in it. You can even partner up with other local businesses for double the exposure. Now, watch your business grow!
2. Gift with Purchase
One of the simplest ways to connect with customers and to keep them coming back is to offer a gift with purchase. It doesn’t have to be something huge, but a sweet token of appreciation goes a long way. We recommend bulk ordering delicious, high-quality chocolate coins with your logo on them and handing them out to your customers to say thank you.
This works in restaurants and cafes (a chocolate along with the bill); in bricks and mortar stores (a bowl of chocolates at the cash register); or with services (a delicious chocolate after a massage or manicure).
Return customers are essential for most businesses. And one of the best ways to keep your clients coming back is to show them that you care. What’s better than chocolate to send that message?!
There is something special about chocolate, and it keeps growing in appeal. In fact, the total Global Chocolate Market is estimated to reach USD 171.7 Million by the year 2028. Chocolate continues to evolve, meeting demand for vegan consumers and consumers who want their chocolate ethically sourced. Add to that the marketing that links chocolate to basically every national (and international) holiday, and you see that appetites for chocolate are only growing.
That’s why it’s a great medium for the message of your business. Using chocolate to connect with clients and customers has staying power. Your customers will remember you because it is a unique tactic that not only delights all the senses but taps into a feeling that is both comforting and exciting. You really can’t go wrong using chocolate to market your business.
Owning a business can be a grind, so why not find ways to make it more delicious?! If you’ve successfully used custom chocolates in a way that is unique and specific to your business, we would love to hear about it!